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Capillary Whitepapers

Get the all-access pass to our whitepapers, get insights and industry analysis on Loyalty, analytics, CRM, eCommerce and customer engagement.

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White Papers

LOYALTY

Loyalty Analytics: Introduction to KPIs & Metrics

Mastering customer loyalty is the key to building a thriving brand. This guide contains a comprehensive introduction to essential KPIs and metrics for loyalty marketing.

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White Papers

LOYALTY

Brierley Loyalty Quotient (BLQ): Proprietary Methodology to Measure Loyalty

In a market saturated with loyalty programs, CMOs grapple with questions like, ‘How do we measure true customer loyalty? 123

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Post Pandemic Indian Retail Trends & Insights

ECOMMERCE

Post Pandemic Indian Retail Trends & Insights

Stronger deviation to online shopping, faster adoption of digital payment methods, resurgence of homegrown.

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Customer Loyalty 2020 & Beyond

LOYALTY

Customer Loyalty 2020 & Beyond

With 1.6 Billion program memberships in the retail industry in North America, loyalty program memberships are at an all-time high.

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power ups

ANALYTICS

5 Power Ups To Unlock In-Store Sales Growth

Turbocharge your stores and maximise your business potential with these 5 power ups that help you win the offline game.

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third wave

ANALYTICS

Expert Vision: How AI will create the third wave of retail?

The first wave was all about collecting data. Then it was about collecting data across touchpoints to get a 360° single view of consumers.

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