LOYALTY
Loyalty Analytics: Introduction to KPIs & Metrics
Mastering customer loyalty is the key to building a thriving brand. This guide contains a comprehensive introduction to essential KPIs and metrics for loyalty marketing.
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LOYALTY
Brierley Loyalty Quotient (BLQ): Proprietary Methodology to Measure Loyalty
In a market saturated with loyalty programs, CMOs grapple with questions like, ‘How do we measure true customer loyalty? 123
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ECOMMERCE
Post Pandemic Indian Retail Trends & Insights
Stronger deviation to online shopping, faster adoption of digital payment methods, resurgence of homegrown.
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LOYALTY
Customer Loyalty 2020 & Beyond
With 1.6 Billion program memberships in the retail industry in North America, loyalty program memberships are at an all-time high.
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ANALYTICS
5 Power Ups To Unlock In-Store Sales Growth
Turbocharge your stores and maximise your business potential with these 5 power ups that help you win the offline game.
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ANALYTICS
Expert Vision: How AI will create the third wave of retail?
The first wave was all about collecting data. Then it was about collecting data across touchpoints to get a 360° single view of consumers.
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